AIRHEADS
“Unleash Your Untelligence”
If one thing brings Millenials and Gen Z together, it’s finding truth in the absurd.
Which makes Airheads their obvious accomplice.
Someone who invites them to be so “untelligent” they go 180-degrees around to smart.
STATION DOMINATION
BRAND STUNT: UNTELLIGENT HOLIDAY CELEBRATIONS
How do you grab some headlines and light social media ablaze? By celebrating holidays a little bit… untelligently.
Made while thinking on the smellability of water with VanLeigh Armer (AD)