SAM ADAMS
OCTOBERFEST

Drinking beer at breakfast?
In June, we’d call that problematic.
But in the fall? With morning tailgates nationwide? That’s just being festive!

Because fall isn’t apple-picking season. Or pumpkin spice season.

IT’S BEER SEASON, MOTHERFESTERS!

And the best way to drink it in is with the best-selling beer of fall: Sam Adams Octoberfest.

Made while scarfing spoonfuls of Beereal with Chris Luu (AD), AJ Warren (CD) and Brett Beaty (CD).

BEEREAL
The world’s first cereal made to be mixed with BEER! Pretzel cornhole included. Your Cousin From Boston approved.

:06 ‘BEER SEASON’ SPOTS

:30 ‘BEER SEASON’ SPOT

BEER SEASON CHALLENGES
Chuck a latte and toss a weiner — it’s beer season, baby!