SAM ADAMS
OCTOBERFEST

Beer at breakfast?
In June, we’d call that problematic.
But in the fall, with tailgates bright ‘n early in the morning?
That’s just being festive!

Because it’s not apple-picking season. Or pumpkin spice season.

IT’S BEER SEASON, MOTHERFESTERS!

BEEREAL
The world’s only cereal made just for beer. Pretzel cornhole included. Your Cousin From Boston approved.

:06 ‘BEER SEASON’ SPOTS