THE CHEESECAKE FACTORY

“Get Over Yourself”

You’re the restaurant that gave Americans exactly what they wanted: a menu as huge and diverse as America itself.
But half the country somehow thinks they’re better than you?!

I don’t think so. It’s time to call our haters on their bull$#!% – and make headlines doing it. 

Made with mac and cheese-filled burgers on the brain with Zoe Alexander (AD) and Grace Geary (AD).

OUT OF HOME

PRODUCT INNOVATION: ‘AS SEEN ON TV’ CHEESECAKE-SCENTED TISSUES
For cheesecake lovers to enjoy and haters to cry about.

PARTNERSHIP WITH THE KNOT: FREE HATERING
Wedding catering costs up to $7,000. How much is your Cheesecake-hatred worth to you?

SOCIAL: WELCOME TO THE #CLAPBACKFACTORY
You come at the cake, you best not miss.