SAM ADAMS
JUST THE HAZE

“Non-Alc for Beer Lovers”

Non-Alc shouldn’t also mean Non-Flavor.
Just like delicious beer shouldn’t also mean a brutal morning.
That’s why there’s Sam Adams Just The Haze.

The juicy non-alc IPA for beer lovers — who, uh, also need to be on time for work tomorrow.

:15 ‘NON-ALC FOR BEER LOVERS’ SPOT

:06 ‘NON-ALC FOR BEER LOVERS’ SPOT

WEB-READY GIFS
Gotta convince your beer-lovin’ friends to ride the non-alc train with you? We got a GIF for that.

NON-ALC WEB SKETCH
Your Cousin From Boston isn’t only crushing cans of Just The Haze; he’s crushing a brand new gig in telemarketing.

Made while CRUSHING it at work in the morning with Sharon Lorena (AD), AJ Warren (CD) and Brett Beaty (CD).